Not "multi-thread more." A play names the exact move, shows the deals that prove it works, and tracks how often your team actually runs it.
Exact, not genericThe specific move worded for this stage, like "book the next meeting before the call ends"
Proven by dataThe count of past similar deals where it moved the win rate, with the lift it produced
Adoption trackedHow often reps run it on the deals it applies to, so you see what's landing
SALES_PLAYBOOK_v7.PDF● NO OUTCOMES
Always multi-threadRun a strong discovery callFollow up promptlyKnow your buyer's pain
Last edited 11 months ago
PLAY● UPDATED THIS WEEK
Book the next meeting before the call ends
PredictorNext step booked on call · +56pt
Backed by348 similar deals
Applies to64 open deals in Evaluation
Expected+6.2pt win rate on those deals
AdoptionRun on 41 of 64 so far
Last retrained 2 days ago · replaced a play that stopped working in Q3
Plays change as your market does.
A playbook is written once and goes stale. Plays retrain on every closed deal, so they show what's winning in your pipeline right now, and drop the moves that stopped working.
How it works
1STEP 1 OF 3
→
Start from what matters at a stage
Fluint finds which predictors move deals through a specific stage, for each segment.
2STEP 2 OF 3
→
Match the proven behavior
It pairs each predictor with the specific move and phrasing shown to raise that outcome in past deals.
3STEP 3 OF 3
Track adoption and act
It tracks how often the play is run, so you can nudge reps or have an agent execute it for them.
What teams see when they run plays
+6.2pt
WIN RATE ON DEALS A PLAY TOUCHED
92%
OF PLAYS ACTED ON
3
PLAYS LIVE IN THE FIRST WEEK
Plays compared with playbooks and sequences
Playbooks and sequences tell reps what to do in general. A play is built from your own won and lost deals and shows the impact it's expected to have.
What matters
PLAYS
Static playbooks
Sequences
Based on
Your won and lost deals
Best practices
A template
Targets
Deals missing a specific step
Everyone
Everyone in a list
Shows impact
Expected win-rate change
No
Open and reply rates
Updates
Daily, as deals close
When someone edits it
When someone edits it
Measured by
Similar deals it didn't touch
Not measured
Activity metrics
Common questions
Fluint drafts each play from your predictors. Your team can edit the wording, pause it, or add your own.
Yes. Any play can be handed to a proactive agent, which finds the right deals and drafts the step for the rep.
From the predictor behind the play, measured on similar deals in the same segment and stage.
Its measured impact drops as new deals close, and Fluint flags it so you can pause or replace it.
See your first plays this week.
Start with $300 in free credits. Connect Salesforce and your call recorder, and you'll see your first plays in one session.